Collection: Rebel Romance

Rebel Romance is an alternative clothing brand founded by Amy, a former collaborator of the Run & Fly brand for over seven years. When the founder of Run & Fly decided to slow down after 40 years, Amy chose to revive the brand's spirit through Rebel Romance, while adding a more modern and personal aesthetic.

The brand celebrates self-expression, individuality, and bold styles, appealing to lovers of colourful fashion as well as more gothic and alternative aesthetics. Rebel Romance focuses on comfortable, inclusive, and joyful clothing, designed to allow everyone to feel free and confident in their style.

The brand retains the iconic shapes, ethical values, and inclusive spirit of Run & Fly, while offering new prints, collaborations, and silhouettes. Rebel Romance works with the same ethical factories as the original brand and remains committed to a slow fashion and sustainability approach.

Among its commitments, the brand offers inclusive sizing up to 6XL, limited edition prints by independent artists, unretouched campaigns featuring real people, as well as an LGBTQIA+ friendly and neurodivergent-friendly environment. Each season, a charity collection is also launched with a portion of the profits donated to an association.

I myself have had several items from the Run & Fly brand in my wardrobe for several years, so I am delighted to now be able to collaborate with Rebel Romance, which embraces the iconic and inclusive spirit of the brand while bringing a new creative and modern vision to it.